Search engine optimization is the process of optimizing the text, images, videos and website structure for performance and acquire the organic search engine visibility. Practicing SEO brings several other benefits regarding your website’s SEO conversion optimization rate or simple develop your website for better.
Improving overall SEO including website architecture can definitely the convert your website that Google will adore. All the parameters of SEO such as text and media optimization and web optimization should take into count when focusing on SEO and conversion rate optimization. We will go through each of these factors and look at how SEO can literally convert you simple blogging site to top ranked site on Google.
As far as newbie bloggers and content writers are concerned, SEO is the process of placing keywords strategically at the certain place for the number of time. But with eyes of professional SEO, search engine optimization is the rigorous practice of manipulating with original and fresh text content. Such as images and videos, and website architecture itself.
when improving your site’s SEO, you shall keep in mind that none of these will be left untouched. As each of them is the primary needs for Google to identify your site and expose it to the readers. So let’s how these different aspects of search engine optimization can help your site convert better?
Content is the king in SEO. By optimizing your content you are taking your website a step further in the never-ending journey of ranking your website on the top. Improving your content for SEO can help you to create original and fresh content. In order to attract the readers and increase the overall traffic.
Fresh and Original Content
Google hates duplicate or copied content from other relevant sources on the web. No matter how many you spin it Google will know it. Though creating artistically and creatively written content work like the charm. It will not only make your website contained in the unique text but also helps Google to identify the freshness of your website. Having original content is the primary requirement for SEO and later you can further optimize with keywords, Meta descriptions, title & subheadings, backlinks etc. in order to pass through few essential factors that have the large effect on ranking. For your information, Google has 200+ factors impossible not to miss few of them.
SEO is all about strategy. Having original and fresh content isn’t enough to pass the tough exam of SEO. Content has to be in an appropriate form and size or at least organized in an appropriate manner that it will not look like ho-hum paragraphs. Organizing the content will improve your SEO conversion optimization rate. Conversation rate is nothing but the rate at which the website interact with its users. Higher the conversation rate the more your website likely to be user-friendly.
Newbie SEO and content writers probably one of the huge aspects of SEO and that is media optimization or image and video optimization. According to research conducted by observing almost 1million Google searches. It was concluded that the webpage containing at least single image or video or other forms of media file ranked better or higher in Google search index.
Another point worth to mention is that image, videos, and GIFs. They are actually more effective to explain complex concepts and expressions compared to plain text. Resulting increased number of users. Having videos and images not only make your website SEO friendly but also make it quite exciting. If you make your own videos and images it will definitely cross all the barriers of ranking on Google.
Apart from this, titling your images and videos with right keywords also makes your webpage or that particular video visible on YouTube that means more users. Similarly, Images will be displayed in Google images or any other respective image search engine. If it has been titled with right keywords and Meta description. Moreover, you can try the killer combination of text and images & videos for SEO as well as overall site conversation.
Since 2015, the mobile-friendly website has become part of one of 200+ Google’s SEO factors. Along with that, website loading speed and overall website architecture are the most important parameters of website optimization.
Optimizing for speed is the kind tedious job but can be done with the right hosting provider, image & video optimization and well-arranged content. Here is where the media optimization comes into play. Optimizing images and videos by compressing, editing, and formatting them. You can achieve optimum speed without compromising the quality of media. Reduced size means faster load speed. Having great up time and excessive loading speed is an ambiguous aspect of well-done SEO. And that also improves the site conversation better.
Along with webpage loading speed, overall site construction matters a lot. It is, precisely, the user interface of your site and how easy is it when user interact with it? How user moves from one page to another and to what extent users find it quite easy surfing on your website?
These are the essential factors one needs to consider when building a website. As these factors do not only contribute to rank your website higher on Google but also help you to improve the quality of your website.
This isn’t all. There is the number of other reason can be provided on behalf of SEO’s effect to converse the site for better. When you are performing SEO, simultaneously, you are improving your website and content within. You can improve your website performance even better when you step over to the normal state of SEO. And move to on-page, off-page, and site-wide SEO practice. These steps will take you to another level of SEO conversion optimization. For mobile, webpage speed, social mention and so on.